Gatuprat

FAKTUM

Street talk in Gothenburg

Faktum is west Sweden’s street paper sold by the homeless and the socially excluded. To help them increase their dropping sales during the dry summer months, we created Street Talk - guided tours with Faktum sellers where they talk about Gothenburg’s history and show famous sights and spots.

But where they also show a different side of the city, and tell a different story. Their own. Bernhard, Eija and Johan were the first sellers to lead their own guided tours. Because who knows the streets better than those who live there?

I created the graphic design and logo for the project. Designed different units for the campaign including ads, stickers and flyers. I also filmed the walks and put together the case film.